Vortragsreihe "Kunst - Forschung - Geschlecht"
Hannah Bruckmüller & Lisa Stuckey
The Fama Effect: Navigating fact and fiction in times of fame
18:00 - 20:00 Uhr
Seminarraum 21 | Vordere Zollamtsstraße 7 | 1030 Wien | 4. Stock
Fotolizenz: Wikimedia Commons, https://commons.wikimedia.org/wiki/File:Dresden_Fama_(2005).jpg, (c) Brunswyk
The first descriptions of Fama are found in Vergil’s Aeneis (ca. 29 BC) and Ovid’s Metamorphoses (ca. 3–8 AC): she resides on roof gables, in transit zones, and at the passageways of messages. With her thousand mouths, she is busy telling everything: fact and fiction, lies and deception, truth and rumor. This Roman allegory is the etymological predecessor of the much-conjured fame, closely relating glory to gossip. In the age of dissemination technologies and eavesdropping debates, she is more relevant than ever. How does Fama operate? Who spreads the news? What is being told? Whether in street talk or scientific method, Fama has her media transmitters, her thousand ears and broadcasting tongues everywhere. Can we ever be sure?
The lecture inspects “rumorological” milieus ranging from art market and academia to the boulevard. Accompanied by Avital Ronell’s writings, Fama enables us to think new genealogies of thought, destabilizing dominantly male canons. But her effects are tricky: while we illuminate the multivocal “soundreferential ground” of contemporary knowledge production, we need to be careful not to fall in fame’s trap.
Hannah Bruckmüller is an art historian and a PhD-candidate at the Institute for Art Theory and Cultural Studies, Academy of Fine Arts Vienna, working on the printed letter as material for publicity in the practice of Marcel Broodthaers.
Lisa Stuckey is an art theorist and a PhD-candidate at the Institute for Art Theory and Cultural Studies, Academy of Fine Arts Vienna, writing on investigative practices in contemporary art and jurisdiction, with a focus on Forensic Architecture.