Leo Fischer: Tradwives und Alpha-Males

An event as part of the lecture series "Kunst - Forschung - Geschlecht" (Art - Research - Gender).
Rechte Genderdiskurse auf TikTok und Instagram
Traditionelle Geschlechterrollen erleben eine Konjunktur in Sozialen Medien. Während „Tradwives“, traditionelle Ehefrauen, in weißen Kleidern das Glück im Winkel zelebrieren, predigen Männlichkeits-Coaches Härte, Durchsetzungskraft und Verachtung von Schwäche. Beide Szenen haben überwiegend kommerzielle Interessen, die Grenze zu autoritären Weltbildern ist aber fließend. Rechte Social-Media-Strateg*innen haben das erkannt – und nutzen Gender-Diskurse, um ihre eigene Agenda voranzutreiben.  


Further events in this series:
25 March 2026, 6 pm
Ann-Kathrin Rothermel & Valentina Nerino: Twisting Radicality – Limiting Resistance

15 April 2026, 6 pm
Sofia Bempeza: Anti-Gender Narratives Beyond Borders and Dissident Responses in Greece

13 May 2026, 6 pm
Celina Beck and Emma Lakkala: Re/Writing Femininity

27 May 2026, 6 pm
Anna T.: Hilda Handcuffs – Queer Slangs and Algospea


Anti-gender and digital authoritarianism
In the academic year 2025/26, the lecture series looks at anti-gender politics and policies in art, culture and society in the digital realm. The series asks how reactionary actors dismantle concepts of equality, justice, and sexual/reproductive rights, especially in and through digital media. Furthermore, it wants to highlight artistic practices and societal alliances that disrupt these media narratives, and generate counter-narratives to the anti-liberal, authoritarian, discriminatory, racist and extremist ideologies.

Lecture
Lecture
18. March 2026, 18:00
University of Applied Arts Vienna, Auditorium, Vordere Zollamtsstraße 7, 1030 Vienna