The aim of the University’s diploma programme in Design and its majors is to familiarise students
with the theories, methods and skills relating to the design of communications, surfaces, objects and spaces. The diversity
of methods, theories and artistic approaches employed guarantee the required range and the proximity of the training to actual
practice is ensured together with the nurturing of an ability to complete profound, scientific reflection with regard to the
social environment and personal action. In particular, students are prepared for the employment of the communicated theories,
methods and skills in their future professional surroundings and working in a conceptual manner.
The diploma programme
in Design are divided into two segments.
The study of design presupposes artistic creativity and scientific discourse
in a close relationship to economic and social practice.
With their acquired
qualifications, graduates can work in a variety of areas.
As graphic designers,
typographers, illustrators, digital image processing specialists, packaging designers and exhibition designers in design agencies,
PR and advertising agencies in the areas of corporate identity and corporate design, new media agencies, the publishing sector,
various cultural facilities and for private enterprise and public bodies.
Graphics and Advertising
As graphic designers, layout artists, copywriters, art directors, advertising managers in advertising agencies, corporate
advertising departments and other organisations. Students receive a profound grounding in communications theory, the
cultural sciences, market and motivation research, and are therefore specially qualified to develop and realise advertising
concepts for the print and electronic media.
As fashion designers at existing national
and international labels and/or fashion houses, or they will found their own fashion labels.