aim of the University’s diploma programme in Design and its majors is to familiarise students with the theories, methods and
skills relating to the design of communications, surfaces, objects and spaces. The diversity of methods, theories and artistic
approaches employed guarantee the required range and the proximity of the training to actual practice is ensured together
with the nurturing of an ability to complete profound, scientific reflection with regard to the social environment and personal
action. In particular, students are prepared for the employment of the communicated theories, methods and skills in their
future professional surroundings and working in a conceptual manner.
The diploma programme in Design are divided
into two segments.
The study of design presupposes artistic creativity and scientific discourse in a close relationship
to economic and social practice.
With their acquired qualifications, graduates
can work in a variety of areas.
As graphic designers, typographers, illustrators,
digital image processing specialists, packaging designers and exhibition designers in design agencies, PR and advertising
agencies in the areas of corporate identity and corporate design, new media agencies, the publishing sector, various cultural
facilities and for private enterprise and public bodies.
Graphics and Advertising
designers, layout artists, copywriters, art directors, advertising managers in advertising agencies, corporate advertising
departments and other organisations. Students receive a profound grounding in communications theory, the cultural sciences,
market and motivation research, and are therefore specially qualified to develop and realise advertising concepts for the
print and electronic media.
As fashion designers at existing national and international
labels and/or fashion houses, or they will found their own fashion labels.