The aim of the University’s
diploma programme in Design and its majors is to familiarise students with the theories, methods and skills relating to the
design of communications, surfaces, objects and spaces. The diversity of methods, theories and artistic approaches employed
guarantee the required range and the proximity of the training to actual practice is ensured together with the nurturing of
an ability to complete profound, scientific reflection with regard to the social environment and personal action. In particular,
students are prepared for the employment of the communicated theories, methods and skills in their future professional surroundings
and working in a conceptual manner.
The diploma programme in Design are divided into two segments.
of design presupposes artistic creativity and scientific discourse in a close relationship to economic and social practice.
With their acquired qualifications, graduates can work in a variety of areas.
As graphic designers, typographers, illustrators, digital image processing specialists,
packaging designers and exhibition designers in design agencies, PR and advertising agencies in the areas of corporate identity
and corporate design, new media agencies, the publishing sector, various cultural facilities and for private enterprise and
Graphics and Advertising
As graphic designers, layout artists, copywriters,
art directors, advertising managers in advertising agencies, corporate advertising departments and other organisations.
Students receive a profound grounding in communications theory, the cultural sciences, market and motivation research, and
are therefore specially qualified to develop and realise advertising concepts for the print and electronic media.
As fashion designers at existing national and international labels and/or fashion houses,
or they will found their own fashion labels.