Industrial Design

Diploma programme

Academic degree: Mag.des.ind.
Credits: 300 ECTS
Duration: 10
Industrial Design is an engineering sciences programme. At the University of Applied Arts Vienna the design process is central in the programme. Industrial Design is taught with a deep awareness of the responsibility for cultural, social, ecological, economic, and political developments. The professional field addresses questions about the shaping of our environment, with regard to both objects as well as processes and procedures. The discipline is approached through people, their ideals and material needs, as well as the environment in which they move. Various aspects of disciplines with contextual relevance are linked and incorporated into the respective analytical and creative planning process, whereby the collaboration takes place in interdisciplinary teams.
Professional practice can take place on a self-employed basis, both outside and within companies or institutions, and in theoretical work, teaching, and research.

Graduate Activities

The objective of the programme is that
  • students establish their own unique position as designers and are capable of lending their practice an individual, unmistakable signature within the broad spectrum of theoretical approaches and mindsets,
  • students develop an attitude informed by an awareness for cultural, social, economic, ecological, and political responsibilities,
  • students attain a readiness to elaborate technological, economic, and cultural developments and to actively take part in them.

The following competences should be obtained:
  • the ability to recognise the essence of a design task, to analyse its requirements, and document them in a comprehensible way
  • the ability to acquire appropriate information in line with the latest artistic, scientific, technical as well as social and cultural developments and to translate it into the design
  • the ability to recognise the difference between artistic and scientific methods and to employ both in a meaningful way
  • the mobilisation of creative potentials for exploring new solutions
  • an understanding of the complexity of the design process and concept development
  • the ability to visualise, convey, and convincingly argue ideas and concepts
  • self-organisation, organisation of the work flow in a scheduled context, project organisation and project management
  • command of presentation techniques, prototyping
  • the ability to judge and criticize and a capacity for (self-)assessment
  • a capacity for teamwork, work in interdisciplinary teams
  • the ability to consciously deal with diversity
  • the ability to participate in national and international discourses
  • an understanding of the boundaries of design

Information and Contact