IT’S A PHOTOGUIDE IT’S A PHOTOBOOK IT’S A PLEASURE IT’S
A NEED IT’S PRIVATE IT’S PUBLIC IT’S POLITICAL IT’S CUTE IT’S SOFT IT’S HARD FACTS IT’S EVERYDAY IT’S FOR EVERYONE IT’S BEAUTIFUL
IT’S HARDCORE
Balance Studies. Photography for Everyone is a conceptual photo book based on a manual proposed
by Lucia Moholy in 1933. She was forced to emigrate and was unable to complete her instruction book. With this publication,
Caroline Heider explicitly places herself in the long tradition of instruction manuals in which female photographers are advised
not only to master the camera and lighting, but above all image composition, i.e.: they should learn to see. At the same time,
as a female author, she breaks with tradition, as this type of guidebook literature is almost exclusively written from a male
perspective.
Caroline Heider, Department of Applied Photography & Time-Based Media, University
of Applied Arts Vienna
BOOK PRESENTATION
Balance Studies. Photography for Everyone was
presented to the public on October 15, 2025, at the University of Applied Arts Vienna.
Find our upcoming book presentations
here
