IT’S
A PHOTOGUIDE IT’S A PHOTOBOOK IT’S A PLEASURE IT’S A NEED IT’S PRIVATE IT’S PUBLIC IT’S POLITICAL IT’S CUTE IT’S SOFT IT’S
HARD FACTS IT’S EVERYDAY IT’S FOR EVERYONE IT’S BEAUTIFUL IT’S HARDCORE
Balance Studies. Photography for Everyone
is a conceptual photo book based on a manual proposed by Lucia Moholy in 1933. She was forced to emigrate and was unable to
complete her instruction book. With this publication, Caroline Heider explicitly places herself in the long tradition of instruction
manuals in which female photographers are advised not only to master the camera and lighting, but above all image composition,
i.e.: they should learn to see. At the same time, as a female author, she breaks with tradition, as this type of guidebook
literature is almost exclusively written from a male perspective.
Caroline Heider, Department
of Applied Photography & Time-Based Media, University of Applied Arts Vienna
BOOK PRESENTATION
Balance Studies. Photography for Everyone will be presented to the public in fall 2025 at the University
of Applied Arts Vienna. Details following soon in our event calendar Book
Presentation
