Die Klasse für
Ideen in Grafik und Werbung der Universität für angewandte Kunst Wien und Prof. Matthias Spaetgens laden Sie herzlich zu einem
Vortrag mit Diskussion ein.
More than just ‘digital thinking’, nowadays it is necessary
to have a ‘digital mindset’ to change the way an advertising agency works. Are you ready to discuss how creatives should embrace
new ways of working?
Sergio is one of the most awarded and experienced digital creatives worldwide. He believes
the creative process plunges into unprecedented crossing experiments with the problems of everyday life. And technology will
be a perfect toy to transcode those problems in opportunities and solutions for clients.
Sergio has worked for
Ogilvy, JWT, DM9DDB, AlmapBBDO, Goodby Silverstein & Partners, AKQA, Laducca and now he is an Executive Creative Director
at DPZ&T, from Publicis Group. Sergio won Golden Awards for all relevant festivals like the Cannes Festivals, One Show,
Art Directors Club NY, New York Festivals, Clio or D&AD. He has also participated on international interactive juries
for shows such as Canneslions, One Show or D&AD.
In 2005 he was elected the creative of the year in MSN/MMonline,
and the same year he led Almap BBDO to be elected the agency of the year. In 2007 and 2008 Almap BBDO was among the 10 most
awarded agencies, and in 2009, the company was in the top 5 in the Gunn Report Interactive. In 2010, Sergio helped AlmapBBDO
to achieve "Agency of the Year", at Cannes Festival. Finally, in 2013, Loducca was elected top 5 Independent agency of the
Year at Cannes Festival.
He has a degree in Communication and he completed his studies at the School of Visual
Arts in New York. Recently, he graduated from the Berlin School of Creative Leadership in Berlin.
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