Gestalterinnen played a decisive role in the development of modernism in Vienna.
This publication presents new research on women designers, ceramicists, fashion designers, graphic artists, garden architects,
photographers, art historians and patrons. The contributions illuminate the eminent importance of these women for Viennese
modernism and show how traditional role models were challenged during the interwar period. The Gestalterinnen confronted existing
prejudices and created new visual languages in order to forge successful careers. At the same time, they contributed to critical
discourse on the emancipation of women.
- The Gestalterinnen of Viennese modernism included
among others: Emilie Flöge, Mathilde Flögl, Jacqueline Groag, Fanny HarlfingerZakucka, Yella Hertzka, Else Hofmann, Hilda
Jesser, Maria Likarz, Madame d’Ora, Pauline Metternich-Sándor, Bertha Pappenheim, Marie ReidemeisterNeurath, Lisl Weil, Vally
Wieselthier and Helene Wolf
- Introduction and two chapters in English
Author / Editor information
Elana Shapira is a design and cultural historian and lecturer at the University of Vienna and University
of Applied Arts Vienna, Cultural Studies department.
Anne-Katrin Rossberg is an
art historian and head of the Metal Collection and Wiener Werkstätte Archive at MAK - Museum of Applied Arts Vienna.
