John Hegarty has been central
to the global advertising scene over six decades working with brands such as Levi's, Audi, Boddingtons, Lynx, British Airways
and Johnnie Walker. He was a founding partner of Saatchi and Saatchi in 1970. He co-founded Bartle Bogle Hegarty in 1982 with
John Bartle and Nigel Bogle. The Agency now has offices in London, New York, Singapore, Stockholm, Shanghai, Mumbai and Los
Angeles. John’s creative awards are numerous.
He has been given the D&AD President's Award for outstanding
achievement and in 2014 was admitted to the US AAF Hall of Fame. John was awarded a Knighthood in 2007 and was the recipient
of the first Lion of St Mark award at the Cannes Festival of Creativity in 2011.
John has written two books:
Hegarty
on Advertising – Turning Intelligence into Magic and
Hegarty on Creativity - there are no rules. In 2022 John
co-founded The Business of Creativity, which aims to unlock creative potential through inspiring, distinctive and entertaining
products.
RegistrationIf you are interested, please register at
ichkommegerne@klassefuerideen.at.
