How
do I teach design? Why is listening so important? What can we learn from other disciplines and cultures and from each other?
Answers
to these and other questions are offered by Sven Ingmar Thies and his 24 interviewees, who are all united by a single wish:
that their students should experiment, experience, and grow as designers. This book allows teachers of graphic design, design
theory, game development, industrial design, and behavioral research from China, Germany, Great Britain, Japan, Austria, and
the USA to each have their say.
The in-depth conversations are complemented by a comprehensive reflection and sample
assignments. This is a book for teachers and students alike that offers insights into the experiences of others, as well as
inspiration for teaching, learning, and professional practice.
Fritz Frenkler, Gesche Joost, Rathna Ramanathan,
Stefan Sagmeister, Kashiwa Sato, Erik Spiekermann, and others in conversation.
Sven Ingmar Thies,
Department of Communication Design, University of Applied Arts Vienna
BOOK PRESENTATION
The book was presented on May 15, 2025, at designforum Wien in Vienna, together
with the 2nd, unchanged English edition.
