Circular
Design × Sharing Economy
The Industrial Design department at the Dutch Design Week 2025
17. October 2025
At the Dutch Design Week 2025 in Eindhoven,
students from the Industrial Design Department at the University of Applied Arts Vienna, led by Stefan Diez, present
Circular Design × Sharing Economy. The exhibition showcases office furniture designed for the NORNORM subscription-
based model — a framework that shaped every design decision around modularity and adaptability.
By
shifting from ownership to access, the project explores how subscription systems can extend product lifecycles and align business
goals with environmental responsibility. Manufacturers retain ownership, while users pay for access, and profit depends on
durability and repairability. Responsibility for maintenance and recycling stays with producers, improving material recovery
and keeping resources in circulation.
Rethinking ownership turns products into long-term resources — and opens
up the possibility of more resilient systems.
Exhibited projects by: Yoomin Sun, Moritz
Berchtold, Maximilian Oberacher, Jana Kaufmann, Jan Penka, Helena
Philipp, Flora Sommer, Emilie Karaskova, Dario Lantschner and Ambrosia
Köb
The Dutch Design Week 2025 in Eindhoven takes place from 18 until 26 October.
