Circular
Design × Sharing Economy
The Industrial Design department at the Dutch Design Week 2025
Circular Design X Sharing Economy
17.
October 2025
At the Dutch Design Week 2025 in Eindhoven, students from the
Industrial Design Department at the University of Applied Arts Vienna, led by Stefan Diez, present Circular Design
× Sharing Economy. The exhibition showcases office furniture designed for the NORNORM subscription- based model — a framework
that shaped every design decision around modularity and adaptability.
By shifting from ownership
to access, the project explores how subscription systems can extend product lifecycles and align business goals with environmental
responsibility. Manufacturers retain ownership, while users pay for access, and profit depends on durability and repairability.
Responsibility for maintenance and recycling stays with producers, improving material recovery and keeping resources in circulation.
Rethinking ownership turns products into long-term resources — and opens up the possibility of more resilient systems.
Exhibited projects by: Yoomin Sun, Moritz Berchtold, Maximilian
Oberacher, Jana Kaufmann, Jan Penka, Helena Philipp, Flora
Sommer, Emilie Karaskova, Dario Lantschner and Ambrosia
Köb
The Dutch Design Week 2025 in Eindhoven takes place from 18 until 26 October.
