Matthias Spaetgens, BA, MBA
The programme of Graphics and Advertising is focused on
both concept and creation. In theory as well as in practice it is aimed to prepare students in the best possible way for the
dynamic challenge of creative and consultative advertising professions.
The course comprises the methodological
development of ideas and their visualization, analysis and improvement of advertising communication, typography, layout, scribbles,
illustrations, photography, packaging design, TV spots, and web design. Further teaching within the course of Graphics and
Advertising includes marketing, advertising psychology, cultural sociology, colour theory, communication theory, semiotics,
typography, design and drawing techniques, the basics of film design.
Training is based on projects with actual
clients. Commercial themes, social and environmental issues are considered. Internationally renowned experts are regularly
invited for additional workshops, lectures and discussions.
Graduates work as graphic designers, copywriters, art
directors, creative directors in advertising agencies, advertising departments of business enterprises and other organizations.