For the first time in Austria, starting in the winter semester 2009/10, the artistic bachelor programme ‘Language Arts (Creative
Writing)’ is being offered at the University of Applied Arts Vienna. At the same time, the Institute for Language Arts will
be founded at the Angewandte. Writing, reading and critical reflection will shape the planned study programme.
offer is an artistic programme, the goal of which is to qualify graduates in both text production and text marketing. Here,
text production means the emergence of new, literary texts, from drafts through to writing, revision and translation, and
that in all text genres and inter-generic styles, such as experimental, performance and extra-textual literature, as well
as multi- and trans-medial literature. Text mediation, especially literature mediation, adapts to the type of text, with respect
to forms of reception, proofreading and criticism, of presentations and effects. This is coupled with critical reflection
on language(s), on forms of oral and written literature, on relationships with the other arts, and on cultural and intercultural
contexts of text production and mediation.