Focus Related Research


INTRA
Further information on INTRA projects can be found here:
Angewandte Programme for Inter- and Transdisciplinary Projects in Art and Research (INTRA)

Digital and social Transformation
This projects take place within the framework of “Digitale und soziale Transformation“ as a selected digitization project at public universities.

Projects are added on an ongoing basis.


New Concepts of Authorship


New Concepts of Authorship in a Digital Media Society
 
Contact: Florian Bettel / Madeleine Span

When the Corona crisis hit Austria in March 2020, it particularly affected the arts and culture sphere, which abruptly missed great parts of its distributing infrastructure for showcasing works and engaging in public debate. This was prominently illustrated for example, by the implementation of the Bachmann Prize in the following summer. At the same time, smaller-scale scenes going beyond the literary sphere have long developed innovative communication concepts and are looking back on longstanding experience with digital platforms.
 
How the broader literary sphere has predominantly remained analogue thus far, while services like Bandcamp, Patreon, Kickstarter and Netflix’s Austrian competitor Flimmit are long since catering the needs of artists and audiences increasingly focusing on the digital sphere, remains a complex challenge of high social relevance, though.
The transdisciplinary project at hand aims to determine a best practice model of techniques currently deployed by authors in order to build and maintain strong profiles in social media networks as they are resisting the cultural hegemonies of an analogue literary sphere.
 
Taking a sociologically oriented approach, the project will analyse interviews with contemporary Austrian authors sharing their experience with establishing an online presence for a professional writing career. The findings are further specified in close collaboration with a specifically founded advisory board comprising both experts of the Angewandte and external partners.
 
The project sustainably contributes to the competence profile of the Angewandte by approaching a highly topical phenomenon with transdisciplinary participation and thus giving fresh impetus for relevant scientific as well as artistic research.
To this end, a symposium and a workshop with students and alumni of the Angewandte are planned, which will disseminate the ascertained dynamics of current concepts of author representation and increase sensitivity for the fluctuating character of cultural concepts.