New Concepts of Authorship
New Concepts of Authorship in a Digital Media
Contact: Florian Bettel / Madeleine Span
When the Corona
crisis hit Austria in March 2020, it particularly affected the arts and culture sphere, which abruptly missed great parts
of its distributing infrastructure for showcasing works and engaging in public debate. This was prominently illustrated for
example, by the implementation of the Bachmann Prize in the following summer. At the same time, smaller-scale scenes going
beyond the literary sphere have long developed innovative communication concepts and are looking back on longstanding experience
with digital platforms.
How the broader literary sphere has predominantly remained analogue thus far, while
services like Bandcamp, Patreon, Kickstarter and Netflix’s Austrian competitor Flimmit are long since catering the needs of
artists and audiences increasingly focusing on the digital sphere, remains a complex challenge of high social relevance, though.
The transdisciplinary project at hand aims to determine a best practice model of techniques currently deployed by authors
in order to build and maintain strong profiles in social media networks as they are resisting the cultural hegemonies of an
analogue literary sphere.
Taking a sociologically oriented approach, the project will analyse interviews
with contemporary Austrian authors sharing their experience with establishing an online presence for a professional writing
career. The findings are further specified in close collaboration with a specifically founded advisory board comprising both
experts of the Angewandte and external partners.
The project sustainably contributes to the competence profile
of the Angewandte by approaching a highly topical phenomenon with transdisciplinary participation and thus giving fresh impetus
for relevant scientific as well as artistic research.
To this end, a symposium and a workshop with students and alumni
of the Angewandte are planned, which will disseminate the ascertained dynamics of current concepts of author representation
and increase sensitivity for the fluctuating character of cultural concepts.