Task
Design and creation of a key visual for the European Forum
Alpbach 2021
Purpose
Attention and recognition – we want to attract
our audience’s attention with a central motif and be recognised – from newspaper advertisements, city lights, social media
profiles, to the programme booklet. All external communication will be transported by the key visual.
Topic
The
general theme of the European Forum Alpbach 2021 is “The Great Transformation”. The key visual should express the theme at
a glance. The European Forum Alpbach will reorientate itself through a pending change in the board and will present changes
in content and form in 2021. Enclosed you will find an excerpt from the text on the general theme 2021 as well as reviews
of motifs from recent years.
Background
The “drawing” has always played
an important role in the culture of the European Forum Alpbach (e.g. Paul Flora, Fritz Behrendt or Werner Scholz). We would
like to let young creatives continue this tradition.
Design
The key
visual can be drawn, painted, illustrated or graphically designed. It must function on different media, i.e. from a poster
to an advertisement to the cover of our programme documents – in short: it should meet the advertising requirements. It should
be a vector graphic that works both in portrait and landscape format. The decision on the selection of the three ideas on
the shortlist as well as the final decision will be made by the team of the European Forum Alpbach.
Honorary
fee
Drawing fee: EUR 400 (net) each for the three best entries.
Development fee: One-time EUR
1000 (net) for the finished development and final artwork including all rights of use (if name is mentioned) for the author
of the finally selected idea.
Submission:
– until 06 November 2020
Contact
Details