In Search of (Im)Possibilities. This exhibition looks at an
architectural near-future where space is a negotiation of digitally augmented forms and the physical objects that support,
reject and interact with them. The works lead users to question the spatial and formal benefits against the potential risks
of hyperstimulation and body augmentation.
The exhibition includes a newly produced series of
work that furthers research and exploration into a new visual language of architecture that iheartblob has pursued for the
past three years, which relies heavily on the integration of Augmented Reality (AR) with physical objects. Colourful images,
videos, and objects take over the gallery spaces creating effects that at times appear to extend beyond the physical boundaries
of the gallery. This physical reorientation is furthered when viewers use smartphones to experience a digitally designed and
curated reality which is augmented onto and around the physical forms within the gallery.
In a society that is
increasingly fragmented, with fleeting attention spans, this exhibition is a series of physical works overlayed with physical
transparency and digitally-visible augmented content to create a super-sensory and overstimulated environment, which in many
ways reflects upon the current environment in which we live. Forcing us to consider the future applications of such mixed
realities both practically and conceptually.
iheartblob is an award winning architectural design studio and research
collective formed by Aleksandra Belitskaja, Ben James and Shaun McCallum, currently based in Vienna. The studio has a strong
focus on the Architectural Object, yet, draws on core tenets from an array of philosophical and theoretical principles whilst
exploring new models of architectural thinking and constructing. The work is meant to both enchant and reflect on the crisis
of thought which runs through architecture today by investigating new and established ideas as though they were materials,
engaging seriously with hard hitting agendas, whilst remaining at a distance from full immersion.
Each project revels
in expanding new visual languages of architecture where projects are rarely seen in traditional plan and section but are rather
expressed through mixed reality objects, real-time renderings as well as custom designed architectural software in an attempt
to reflect their Lagrangian derivations. Through the exploration of these mediums, the work always enables new discussion
surrounding our current cultural, practical and theoretical framework in which architecture resides. The studio has developed
numerous provocative proposals for international competitions as well as having worked exhibited across the globe including
Storefront for Art and Architecture, New York, the Republic of Kugelmugel in Vienna and A+D Museum in Los Angeles.
MAGAZIN. Ausstellungsraum für zeitgenössische Architektur.
Weyringergasse 27/i
A - 1040 Wien
info@architektur-im-magazin.atwww.architektur-im-magazin.at Opening times during an exhibition:
Friday 15 - 18 h
Saturday 15 - 18 h
and by appointment
