TransArts
- Transdisciplinary Art
A shop is a shop is a shopbeta offers shopping experiences of a unique kind. We looked
for exceptional goods and experiences, thought about the nature of style and commerce and curated objects of international
creators. A reflective shopping experience or a shoppy thought experience is guaranteed.
Klaus
Speidel who’s in charge of the new concept store explains: “The traditional brick and mortar store can only survive in the
face of an algorithm-driven attention economy online if we find new ways to personalize the customer journey. The shop assistants
have to become lifestyle consultants, friends and challengers, who make the customers feel like guests whose needs we understand
and take very seriously. Today, the experience is more important than the sale.”
Discover the first truly
unique retail experience, adapted to your needs and desires of the moment. No two visits will be the same. As opposed to ordinary
stores and art exhibitions, where personal preferences have little room, here each visit is designed to be singular and tellable.
You will find everything your heart desires, regardless of whether you love the „good old things“ or prefer owning digital
assets: From nfts to the obligatory snow globe, from postcards to individualized smartphones, there’s something for every
taste and budget. You’ll discover completely new ways of seeing water and bread, energy drinks and Manner snacks, aprons or
chairs.
In cooperation with the ARTIS Lab (Art Research on Transformation of Individuals and Society) of the
University of Vienna, methods of modern psychology are used to ensure that every visit really is unique. You are a minimalist
anti-capitalist or a hedonistic connoisseur? You prefer objects over experiences or the opposite? You are a digital native
or a flea market afficionado? Now this, now that? Whatever is your urge of the day, our experienced lifestyle consultants
will tailor your visit to your needs, delivering emotions or inducing thoughts, reassuring you in difficult times or providing
new challenges.
The opening of our storebeta will take place on February 1st from 11 am. Until February 13th,
the store will be open daily during the opening hours of the Kunsthalle Wien. A wealth of discoveries is awaiting you!
