Pure Talents Contest 2021

Einreichfrist: 17. September 2020
New living environments post-corona

The coronavirus pandemic poses new challenges for the Pure Talents Contest (PTC), the competition for up-and-coming designers hosted by imm cologne. These are challenges that the organisers are happy to face with the assistance of all those involved in the competition as an opportunity for the trade fair to give the creative economy its full backing in making a fresh start.
The Pure Talents Contest 2021 is now open for entries – and it will be a very special design contest that reflects the accelerated evolution of a digital future. Once again young creatives from across the world are invited to submit their individual or group works for a highly diverse range of furniture categories. The Pure Talents Contest can serve as the springboard for a successful career for them. Many former contestants have launched their design careers via the Pure Talents Contest. Given the challenging conditions under which the current competition will be held, ensuring a strong international dimension is a particular concern for the organisers.
As the organisers are striving to ensure equal opportunities for all contestants and they currently have to assume that travel will be subject to different restrictions in different regions of the world, competition entries will be submitted digitally, and the presentation of the nominees to the jury and at the event will also take place exclusively via digital media. In addition to the prize money for the winners and the fully sponsored presentation of their designs at a special exhibition at imm cologne and LivingKitchen 2021, the nominees will benefit from additional PR measures and will be granted access to the trade fair’s exclusive networking tools. This will allow them to strengthen their presence at the trade fair and guarantee them opportunities to successfully make contact with potential producers.
  • The competition is open to design students and designers that graduated within the last three years (after January 1, 2017).
  • Design teams are also invited to participate however each team may only have a maximum of three members and all members of the group must be named during the online registration on the website of imm cologne and have to fulfil the requirements of the competition.
  • There are no limitations regarding the age or origin of the designers applying for the competition.
  • It is only allowed to enter prototypes for the competition, concepts or rendered models will not be taken into account during the selection process for the exhibition.
  • The participation in the Pure Talents Contest is free of charge.
  • For further details please see the ‘conditions of participation’ published on the website of imm cologne.
Award and prize money
Within the final jury the first three winners of the competition are selected and awarded with a prize money of -
€ 3,000 for the 1st Prize
€ 2,000 for the 2nd Prize
€ 1,000 for the 3rd Prize
€ 3,000 for the 1st Prize for the LivingKitchen Selection
Plus - €1,000 for the Audience Prize

Koelnmesse makes reasonable financial and organisational support available to the exhibition participants for the transport of their products.
Koelnmesse bears the costs for insuring the products that are presented in the exhibition.