The Austrian Cultural Forum Washington has developed the social media project called
„Hello, I am ...“ on its website http://acfdc.org/
(with the hashtag #ATinDC_YoungArtist),
which started on April 9 and lasts throughout the year 2018.
The idea is to offer outstanding Austrian
art students the possibility to use the social media channels of the ACF Washington as a presentation platform for their work
over a certain period of time and thus be able to directly reach and interact with an international audience.
Großkopf develops the ongoing installation “Photostudio“ (photography, diasec, various sizes) from 2016 on. She outlines the
project as follows: „Showcases of photography studios are spaces in which the gender is negotiated simultaneously at different
levels at a very dense and compact form. These stop windows often convey traditional heteronormative family constellations
and clichéd representations of femininity/masculinity. In the project, I use these stop windows to re-negotiate gender. I
turn the showcase of vacant shops into alleged photography studios which display counter-hegemonic queer imagery.““Open“
Großkopf describes the site-specific installation/photography from 2016: „The sign ʼopenʼ represents
the capitalist ´golden´ West with its constant available goods and services. However, since these signs are mostly found in
restaurants/shops with low-quality products, simultaneously they stand for the non-redeeming of the capitalist promise to
the ´good life´. I chose the border crossing between Austria an Hungary, a former (physical) border between Western and Eastern
Europe. After the fall of the ´Iron Curtain´, the expansion of the EU and the Schengen area and the temporary opening for
refugees in the summer of 2015, fences are now being built again and open borders are being closed.“#selfiextended
The installation from 2014 (120 photos, panel text, booklet, carpet, poster, website) starts in words of Großkopf, „from
an analysis of so called ´selfies´, I curated an exhibition that establishes links between selfies and renowned works of art.
My curatorial concept refers to the blog culture by the spontaneous and individual image selection. I visualized the way of
viewing pictures on the internet by installing the exhibition in an elevator. Similar to scrolling a blog, the pictures move
from top to down very quickly. The speed creates an abundance of stimuli that refers to the oversupply of networked information
and the accelerated pace of our so-called ´Generation Y´.“Procedure of the „Hello I am“ Contest
In cooperation with the three most important Austrian art universities – University of Applied Arts Vienna, Academy of Fine
Arts Vienna, Kunstuniversität Linz – two students of each university were chosen to present their work for respectively five
weeks on the ACF’s Facebook site and website. At the end of the year the student with the most „likes, shares & comments“
received will be awarded in an internal ranking and be invited to Washington DC to stay for a week and present his or her
work in the premises of the Austrian Cultural Forum. The invited student from the Angewandte aside from Cansu Ergün is Lisa
Großkopf, studying TransArts. Pille Riin Jaik and Melisande Seebald from the Academy of Fine Arts Vienna as well as Sybille
Bauer and Stefan Tiefengraber from the University of Art and Design Linz are also invited.