by iheartblob (Aleksandra Belitskaja, Ben James & Shaun McCallum)

In Search of (Im)Possibilities. This exhibition looks at an architectural near-future where space is a negotiation of digitally augmented forms and the physical objects that support, reject and interact with them. The works lead users to question the spatial and formal benefits against the potential risks of hyperstimulation and body augmentation.
The exhibition includes a newly produced series of work that furthers research and exploration into a new visual language of architecture that iheartblob has pursued for the past three years, which relies heavily on the integration of Augmented Reality (AR) with physical objects. Colourful images, videos, and objects take over the gallery spaces creating effects that at times appear to extend beyond the physical boundaries of the gallery. This physical reorientation is furthered when viewers use smartphones to experience a digitally designed and curated reality which is augmented onto and around the physical forms within the gallery.

In a society that is increasingly fragmented, with fleeting attention spans, this exhibition is a series of physical works overlayed with physical transparency and digitally-visible augmented content to create a super-sensory and overstimulated environment, which in many ways reflects upon the current environment in which we live. Forcing us to consider the future applications of such mixed realities both practically and conceptually.

iheartblob is an award winning architectural design studio and research collective formed by Aleksandra Belitskaja, Ben James and Shaun McCallum, currently based in Vienna. The studio has a strong focus on the Architectural Object, yet, draws on core tenets from an array of philosophical and theoretical principles whilst exploring new models of architectural thinking and constructing. The work is meant to both enchant and reflect on the crisis of thought which runs through architecture today by investigating new and established ideas as though they were materials, engaging seriously with hard hitting agendas, whilst remaining at a distance from full immersion.
Each project revels in expanding new visual languages of architecture where projects are rarely seen in traditional plan and section but are rather expressed through mixed reality objects, real-time renderings as well as custom designed architectural software in an attempt to reflect their Lagrangian derivations. Through the exploration of these mediums, the work always enables new discussion surrounding our current cultural, practical and theoretical framework in which architecture resides. The studio has developed numerous provocative proposals for international competitions as well as having worked exhibited across the globe including Storefront for Art and Architecture, New York, the Republic of Kugelmugel in Vienna and A+D Museum in Los Angeles.

MAGAZIN. Ausstellungsraum für zeitgenössische Architektur.
Weyringergasse 27/i
A - 1040 Wien
Opening times during an exhibition:
Friday 15 - 18 h
Saturday 15 - 18 h
and by appointment
© Verein für zeitgenössische Architektur 2019


08. März 2019 - 19:00
09. März 2019 - 03. Mai 2019
MAGAZIN. Ausstellungsraum für zeitgenössische Architektur., Weyringergasse 27/i, 1040 Wien