Head: Univ.-Prof.
Matthias Spaetgens, MBA
The programme of Graphics and Advertising is focused on both
concept and creation. In theory as well as in practice it is aimed to prepare students in the best possible way for the dynamic
challenge of creative and consultative advertising professions.
The course comprises the methodological development
of ideas and their visualization, analysis and improvement of advertising communication, typography, layout, scribbles, illustrations,
photography, packaging design, TV spots, and web design. Further teaching within the course of Graphics and Advertising includes
marketing, advertising psychology, cultural sociology, colour theory, communication theory, semiotics, typography, design
and drawing techniques, the basics of film design.
Training is based on projects with actual clients. Commercial
themes, social and environmental issues are considered. Internationally renowned experts are regularly invited for additional
workshops, lectures and discussions.
Graduates work as graphic designers, copywriters, art directors, creative
directors in advertising agencies, advertising departments of business enterprises and other organizations.